2020... What the fudge, man?
Is Muddy's open?
Yes! at 2497 Broad Ave, 38112
Visit our “bake sale” Thu-Sat noon-5pm.
You can also reserve goodies online each week for contactless “back door” pickup.
Watch: Preorder Pickups
...so mask up and head down to the Broad Ave Arts District!
Do you offer contactless, outdoor pickup?
Can I walk in and shop?
Yes! We're open for walk-in Thu-Sat noon-5pm at 2497 Broad Ave.
Keep in mind:
Everyone over the 3 yrs. old must wear a mask that covers both nose & mouth at all times in our space, no exceptions.
Please respect the distancing markers on the floor; when in doubt, give others the benefit of more space, not less.
We are not handling any cash during this time.
+"Bake Sale" style!
We're currently packaging everything in our kitchen before bringing it into the shop area. As always, we don't make everything in our repertoire every day, but you can be assured that the day's selection is baked fresh, from scratch!
Did the Midtown/Cooper shop close?
We’re no longer in the blue house on Cooper, but we’ve opened a “bake sale” shop in our kitchen on Broad Ave! No dine-in seating or espresso bar yet, but we have big plans for 2021... stay tuned.
Will the Sanderlin shop re-open?
We’re currently using it to film bake-a-longs and host live virtual classes. After much careful consideration, prayer, and discernment, I have decided not to re-open it as a walk-in shop.
Wait, for real?
My goal during the pandemic has been "run a viable business with minimal risk, to sustain it for the future". To me, that has meant keeping my business small & nimble, both for operational and personal concerns. Right now, a low sales week or illness outbreak would be very challenging, but if we were also attempting to maintain multiple locations it would be devastating. And personally, if I’m spread too thin attempting to maintain too much, both I and the business will falter. My mother has always said it's a wise person who knows what is "enough". This year, keeping the operation small has been our best recipe for both short term health and long term viability and I’m extremely proud of the decisions we’ve made.
But the world changing (and demanding re-assessment of just about everything) brought unexpected gifts.
Turbulent times require us to resist holding tight to “what have we always done?” and instead ask “what is the best way forward now?” As a result, we’ve experimented and prioritized... and that led to some wonderful discoveries. Namely, that we LOVE being a one-location business. Like, LOVE IT. We feel closer to our mission than ever before...
2021 & beyond... GOING FORWARD!
A silver lining of 2020 is that we have absolutely LOVED being all under one roof again. It's been extremely rewarding for me and healthy for the business as well.
In many ways, the Muddy's experience on Broad Ave totally aligns with the spirit of Muddy’s when I first opened it on Sanderlin in 2008 - everyone is working together to make & serve the delicious food and create the fun Muddy's experiences we’re proud of. You can drop in and see someone icing a cake, folding a pie crust, and scooping cookie dough (and smell those cookies baking!). We believe it makes the cookie, cake, or pie that you take home with you even more special. And it's the experience I've always wanted to share with our customers.
The Sanderlin location is where this experience was born, and it's hard to say goodbye to a place that has meant so much to me and to others. But our future- the best possible Muddy's we can be- means being one awesome location with a truly unique experience for both customers and staff. And I am running toward that future with arms wide open and a spring in my step!
We very much hope to see you on Broad Ave-- I think you'll love what you find.
What does Future Muddy's look like?
We have a vision (naturally, lol) and it won't happen overnight.
Our current top priority is still to operate safely & sustainably during this pandemic.
But our goal for the future is... Muddy's will be one unique, special bakery in the heart of Memphis. It will include a large, visible kitchen where we make cookies, cakes, pies, cupcakes, and more from scratch and by hand. Guests will shop (and eventually dine) in our cozy & welcoming shop; sipping a freshly made coffee and watching the action happening in the kitchen while you browse. You will get to take baking classes- live or virtually- from a number of friendly, skilled bakers and you can even host gatherings in our fun party space. Our food truck will take the Muddy's experience on the road, making stops in neighborhoods, civic events, and private parties. We also will share the "recipes" for how we work, how we serve, and how we operate with other small businesses and professionals in our community through our open-to-the-public training classes, sharing the Muddy's magic with anyone who wants to learn.
So there it is in a nutshell... we'd love for you to read the full vision! (posted soon)
Why Broad Ave?
Practically, it's where our kitchen is and has been since 2012... commercial ovens, floor mixers, etc. We do need our kitchen- and it'd be ghastly expensive to move it!
But beyond practicality, I do believe Broad Ave is a great fit for our vision of future Muddy's.
The Broad Ave Arts District is creative, colorful, and fun. It's full of textures, possibility, history... and the sunrises and sunsets are truly spectacular here. As a local independent business, we love being surrounded by other local independent businesses.
Broad Ave is a crossroads street, nestled cozily between several major neighborhoods and diverse communities. Proximity to Sam Cooper makes it easy to get to from anywhere in Memphis. We're a hop, skip, and a jump from the Children's Museum, Zoo, Overton Park, the new Collage Dance arts center, and more. We have an airy, large space here that is flexible to future projects. We adore our enormous street-facing windows and parking is not too bad. ;)
We've already called Broad Ave home for 8+ years... welcome to our very belated housewarming party! We're so glad you're here!
What's this about a food truck?
Y'all, we got a food truck! OMG!
Way back in 2015, we wrote into our vision that we intended to have a food truck in operation by July 2020. We only missed it by a few months... It’s getting a teensy rehab and will officially hit the streets in January. *happy dance*
And baking classes?
Yes! We have already launched LIVE virtual baking classes featuring some of our favorite recipes... AND Work/life classes where you can learn the “secret recipes” of how we run the behind-the-scenes.
Once it is safe for both guests & staff to do so, we intend to host live in-person classes (fingers crossed for 2021!).
Yes, it does. :)
No doubt, 2020 has been a challenging year. But it's also offered a unique opportunity to reflect, prioritize, and let go. It's been a year of enormous growth, not in size obviously, but in all the ways that matter most.
Let's do this!
The Food: Ingredients, etc.
What flavors are available now?
We update our online menu each Saturday evening to reflect what we’re baking for the coming week. Same menu for both walk-in “bake sale” and online. We feature an "everyday" menu of steady items like Prozac cake, Deluxe Chocolate Chip cookies, etc and each week feature something special!
If you need to double-check, email orders(at)muddysbakeshop(dot)com
How should I store my baked goods for later?
We bake fresh each day without stabilizers or chemical preservatives, so for the tastiest experience, we recommend eating your goodies within a day of purchase. That said, most pies will keep in the refrigerator for several days. Store cookies and cake/cupcakes in an airtight Tupperware at room temperature for up to 2 days. Remember, the longer items sit, the more they will dry out but most goodies will still be pretty flavorful!
How many servings do you get from each size cake or pie?
Happy you asked! A 6" layer cake typically serves 4-6 adults and an 8" layer cake serves 10-14 adults. A 10" pie comfortably serves 6-10.
Anything gluten-free, vegan, etc?
We take pride in the cleanliness of our kitchen and we keep allergens in mind when cleaning & caring for our tools. However, we do prepare everything in this single kitchen, we are not dietitians, and GF/vegan baking is definitely NOT our specialty. A few of our treats are naturally gluten-free, vegan, etc simply due to their ingredients but they are not certified as allergen-free and may contain trace amounts of allergens like flour, wheat, dairy, egg, nuts, seeds, soy, peanut, etc.
For vegan items, we suggest our chocolate peanut butter bars. For flourless items, we suggest the brown butter crispy rice treats and the chocolate peanut butter bars.
We also recommend other local businesses that may fit your needs better:
Lulu’s Foods for vegan cakes & muffins
Bedrock Eats for gluten-free & keto goodies
Lydia's Healthy Edibles for vegan &/or gluten-free cakes & cookies
Guilt-Free Pastries for a variety of vegan & gluten-free options
How many calories are in this cupcake/pie/whatever?
Seriously though, we bake using traditional methods and the best ingredients we can- that means real butter, whole milk, real eggs, rich chocolate… we figure if you’re going to splurge, we should ensure that it's a fabulous indulgence!
PLACING A PRE-ORDER
I have a wedding/special occasion coming up. Can I order a custom cake or specially decorated cookies?
Yes & congrats! Email studio(at)muddysbakeshop(dot)com to schedule a consultation. Include key event details like date, theme, and number of servings. If you have a special design in mind, feel free to attach inspiration photos!
Custom designs are couture-- we usually need at least 3 weeks’ notice, so don't delay! Check out some of our work here.
Do you offer a volume discount for large pre-orders?
With plenty of time to plan, we can occasionally arrange for “batch” pricing on extra large orders. If you’re ordering 8+ dozen of a single item or 20+ dozen total, you may qualify. Please contact us for details.
How do I place a tax-exempt order?
Our online system can't process tax-exempt orders, but we do lots of work with schools, nonprofits, etc and can happily work with you to place a tax-exempt order; please email orders(at)muddysbakeshop(dot)com (include a copy of your tax exempt form) and we'll happily assist!
Do you ship/deliver?
Our mail order program is paused so we can focus all our energies on getting super fresh baked goodness to our local customers.
We don’t deliver, but do recommend 901 Errands, a local family-run business specializing in local pickups and deliveries. Give ‘em a holler at 901.361.1270.
Where do I pick up my preorder?
Contactless pickup at the "back door" (facing the parking lot) at 2497 Broad Ave 38112.
Watch: Preorder Pickups
What holidays is Muddy's closed?
For 2020, we will be closed the following dates: Independence Day (July 4), Thanksgiving (Nov 26-28), and Christmas/New Year's (Dec 25-Jan 2).
Our 2021 calendar needs to remain flexible for now, but we plan to be closed Independence Day, Thanksgiving weekend, and the week of Christmas Day - New Years' Day.
What forms of payment are accepted?
We accept credit cards, Muddy's gift cards, & apple pay. As an added precaution during the pandemic, we are not currently handling cash.
Can I use my gift card?
Yes! If your gift card is a new one (eco-friendly and looks like a chocolate cake) bring it in to the bake sale or use it to check out online (enter the # code where it says “gift card”).
If your gift card is an old one (green plastic with logo)...
--Bake sale- easy peasy, we can ring it up for you.
--Online- Yes, it’s just a couple extra steps. Complete your purchase and pay with credit card; in the ‘special notes’, write in that you’d like to use a gift card. We’ll call you to do it manually and refund your credit card for the gift card amount. A little clunky, but it works!
Can I nominate a non-profit for the "refill jar"?
Because we are not handling cash, the Jar program is temporarily paused. When we relaunch, we’ll start with the organizations that were already slated for the months we ended up being closed before we open up nominations.
What's the meaning of life, the universe, and everything?